Detailer’s Creed

Detailing is my craft. There are many like it, but this one is mine. My craft is my best friend. It is my life. I must master it as I must master my life. In business, my craft without me, is useless. Without my craft, I am useless. I must perform my craft true. I must perform it better than anyone else.

I will …

Deep down I know that what counts is not the videos I make, the noise of my Instagram, nor the pictures of expensive cars. I know that it is the customers that count. I will blow them away.

I will know my craft and my business as I know myself. I will learn its weaknesses, its strengths, its parts, its processes – its ins and outs. I will ever guard it against the ravages of the shiny new thing, as I will ever guard my arms, my legs, my eyes and my heart. I will keep my business clean and ready. We will become part of each other.

We will …

I swear this creed.